“Discover the Wins” with the Saint John Hotel Association

This winter, Revolution developed a public awareness campaign for the Saint John Hotel Association (SJHA) that launched the first week of April 2019. The campaign spoke to the visitor economy’s contribution to Saint John’s overall growth and development while creating a palpable groundswell of momentum throughout the city.

Revolution launched a phased campaign that was both creative and informative — a campaign that shared facts, stories, testimonials and instilled local pride in what Saint John has to offer. The campaign included an intricate combination of traditional and digital marketing, with video being the star.

After 11 weeks in market, the campaign video generated strong buzz with over 100,000 organic views on social media and 2,200 shares.