"Now You Know" campaign launchesAugust 2019
Sexual violence is any harmful behaviour felt by the victim to be of a sexual nature, which is unwanted and takes place without the consent or understanding of the victim.
It happens every day. Yet fewer than 1 in 20 incidents are reported.
How can we address and prevent sexual violence?
Revolution worked with the Government of New Brunswick and Fredericton Sexual Assault Centre to truly define the problem and its prevalence, enabling more people to recognize sexual violence when they see it and empowering them to call it out, report it, and support victims.
We employed a mix of compelling video and photography, paid and organic media, a resource-rich web presence and educational materials to create an impactful campaign that generates awareness and inspires action.