World Cannabis CongressJune 2019
On June 16-18, 2019, Civilized hosted the second annual World Cannabis Congress (WCC) in historic Saint John, New Brunswick, Canada. This three-day exclusive, invite-only event sets out to inspire, motivate and connect international cannabis leaders, influencers and trend setters through thought-provoking, carefully curated experiences and activations. The event attracted 630 delegates and 76 speakers to the city, including the iconic global business leader and author, Martha Stewart.
Similarly to the inaugural event, Revolution Strategy played an integral role supporting Civilized on all marketing, branding and communications efforts. Revolution was and continues to be the agency behind the overall WCC brand, website, app, branded materials, messaging and all things PR.
The WCC continues to impress delegates year after year — 96% of the 2019 delegates indicated they would be back to Saint John for the event next year. Not only did the event impress delegates, it generated incredible media coverage, gaining massive reach with exposure in both traditional and social media channels across North America, including a blog post on Martha Stewart’s blog. The overall media impressions amounted to more than 260 million reaching people across the globe with pick up in Forbes, DailyMail.com, ET Canada and Gizmodo to name a few.