Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications and sustainability planning, stakeholder engagement, marketing, media relations, issues and crisis management, and message development.
Cynthia has led Revolution as President since 2013, during a time of unprecedented change and growth for the agency’s family of companies, including Civilized, a premium brand in the cannabis lifestyle media space, and Talons of Venice, creator of Real Houses of…, as shown on W, Slice, and OWN Canada.
At Revolution, Cynthia’s clients include world-class companies and national associations, to small businesses and non-profit organizations. She has personally led award-winning work for clients in economic development, tourism, teen pregnancy prevention and health and well-being. Her team has won awards for clients in aquaculture, health care and advanced manufacturing.
More importantly, Cynthia and her team deliver against business results.
Before joining Revolution, Cynthia led marketing communications teams for post-secondary education institutions including the University of New Brunswick and Mount Allison University. She worked in a senior public affairs, CSR planning and government relations role at Irving Oil, home of Canada’s largest oil refinery, building stakeholder approval through values-based planning and communications.
Cynthia spent nearly 10 years leading corporate communications and social responsibility at the Atlantic Lottery Corporation, where she developed and delivered the first-ever Responsible Use strategy for Atlantic Lottery in the late 1990s, at a time when lotteries across Canada were under media and public scrutiny surrounding industry’s role dealing with problem gambling. She led the development of the social responsibility and PR strategies for North America’s first legal online lottery product, PlaySphere, which launched in 2004.
In the community, Cynthia is on the Board of the Saint John Region Chamber of Commerce. She is also Founder of the Global Cannabis Partnership, which is developing social responsibility standards for the adult-use recreational cannabis industry.
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