Lara Wood delivered her first digital strategy to a client in 1995 and has been hooked ever since. As our Vice President, Brand and Digital Strategy, she loves the challenge of figuring out what will break through the clutter and make people look twice.
Lara has two undergraduate degrees from St. F. X. and an MBA from Saint Mary's University (SMU). She's also taken e-marketing and e-commerce from the Schulich School of Business at York University (and did we mention she's also fluent in Italian, French and English?) Lara's past work experience includes project management, marketing-communications, and business development for SMU, Synmap Group and Kodak Canada, as well as more than a decade at the Atlantic Lottery Corporation (ALC), working in progressively senior roles. Lara broke new ground at ALC with the launch of the lottery's transactional Internet site — the first of its kind at the time in North America.
Lara is passionate about digital strategy and the immense value of using it right. Lara and her digital team ensure that our clients don't just end up on Facebook, but companies and brands are strategically placed in the right spaces. She never stops building her knowledge about digital and social strategy, leveraging technology and customer experience.
Say hello any time.